Con昀椀dence in Projec琀椀ons Companies with high NRR projec琀椀ons for the current year tend to be much more con昀椀dent. They are more focused on NRR, track each of the six NRR factors, and are choiceful about which factors they are trying to improve. Comparing the top NRR performers with the lowest NRR performers - by Con昀椀dence in Projections Figure 21: Con昀椀dence in NRR Projec琀椀ons for High and Low Performers PeakSpan & Ibbaka Net Revenue Reten琀椀on Research Report September 2023 27