Target market B2B Companies that underperform on NRR tend to serve Small and Medium Businesses, Business Professionals, and the government (B2G). Companies with superior NRR performance can be found in all markets. Comparing the top NRR performers with the lowest NRR performers - by Target Market Figure 22: NRR Performance by Target Market PeakSpan & Ibbaka Net Revenue Reten琀椀on Research Report September 2023 28