How do professional services revenues impact NRR? Companies serving enterprises and government are more reliant on professional services than those serving SMBs and business professionals (this is common sense, but it is a good test of a survey to see if it is con昀椀rming common sense). Figure 19: Professional Services Contribu琀椀on by Target Market Figure 20: NRR Performance by Professional Service Contribu琀椀on PeakSpan & Ibbaka Net Revenue Reten琀椀on Research Report September 2023 25