Industry Ver琀椀cal The star NRR performers in 2023 are the Data Analysis and AI companies, but top performers can be found in most ver琀椀cals. There are even some EdTech and HR companies among the top performers. The under performers are in EdTech, HR, and Digital Asset Management. Comparing the top NRR performers with the lowest NRR performers - by Industry Vertical Figure 23: NRR Performance by Industry Ver琀椀cal PeakSpan & Ibbaka Net Revenue Reten琀椀on Research Report September 2023 29