SURVEY DEMOGRAPHICS The survey was conducted in May and June of 2023. Responses were solicited through direct email by PeakSpan and Ibbaka and through promo琀椀on at webinars and on LinkedIn. The results are biased by the community that could be reached. It is possible that companies with higher NRR performance were more likely to respond, and as a result, this overstates NRR performance in the general SaaS market. There were a total of 341 responses. B2B SaaS is generally divided into the following market targets: • B2B Business Professionals (individuals who are buying for professional reasons) 67 respondents • B2B Small and Medium Sized Businesses (SMB some琀椀mes referred to as SME with the E for Enterprise) 119 respondents • B2B Enterprise (in SaaS this includes rela琀椀vely small businesses with revenues > US$1 Billion and in some cases smaller) 114 respondents • B2B All 88 respondents • B2G Business to Government 60 respondents Figure 31: Market Targets of Survey Respondents • M2M Machine to Machine (An emerging category ) 14 respondents • B2C 9 respondents PeakSpan & Ibbaka Net Revenue Reten琀椀on Research Report September 2023 40