Growth Mo琀椀on Product-Led Growth modestly outperforms Sales-Led Growth. Partner-Led Growth (companies that sell through partners) has a bimodal distribu琀椀on, with some companies performing well but others expec琀椀ng nega琀椀ve NRR. Comparing the top NRR performers with the lowest NRR performers - by Growth Motion Figure 24: NRR Performance by Growth Mo琀椀on PeakSpan & Ibbaka Net Revenue Reten琀椀on Research Report September 2023 30