EXECUTIVE SUMMARY Net Revenue Reten琀椀on (NRR also known as Net Dollar Reten琀椀on or NDR) is one of the best leading indicators of SaaS company performance. It is the amount of revenue that a company will generate from its exis琀椀ng customer base without adding any new customers. Investors and leadership teams are focusing on NRR as it measures the health of the customer base and predicts recurring revenue growth. Companies delivering NRR of more than 130 are seen as very good targets for investment. Those with an NRR of less than 90 will struggle to grow. In May and June of 2023, PeakSpan and Ibbaka partnered to survey the SaaS industry on NRR. Three hundred and forty- one (341) companies from a wide range of SaaS ver琀椀cals responded. PeakSpan & Ibbaka Net Revenue Reten琀椀on Research Report September 2023 3