NRR performance is diverging by ver琀椀cal There were responses from many companies engaged in many di昀昀erent SaaS ver琀椀cals. The only ver琀椀cal with a very low number of responses was Communica琀椀on (Video Conferencing). Figure 5: Survey Respondents by SaaS Ver琀椀cal Two ver琀椀cals stand out. General AI for its high performance and EdTech for its challenges. Figure 6: NRR Performance by SaaS Ver琀椀cal PeakSpan & Ibbaka Net Revenue Reten琀椀on Research Report September 2023 13