NRR by Target Market There is a good distribu琀椀on of target markets and most are in PeakSpan and Ibbaka’s focus area of B2B and B2G. Almost 16% of respondents target business professionals, which have characteris琀椀cs of both B2B and B2C markets. Figure 15: NRR by Target Market in Survey Figure 16: NRR Performance by Target Market PeakSpan & Ibbaka Net Revenue Reten琀椀on Research Report September 2023 22