NRR and Package Architecture The most common package architecture is a set of independent modules, followed by Good Be琀琀er Best, and then Pla琀昀orm with Extensions and One Package. A small number of companies are using Data Feed Manager or API Integrator pa琀琀erns. Most of the rapidly growing AI companies are early in their evolu琀椀on and have not yet developed more modularized product architectures. They tend to use the One Package pa琀琀ern. Figure 13: Distribu琀椀on of Package Architectures in Survey Figure 14: NRR Performance and Packaging Architecture PeakSpan & Ibbaka Net Revenue Reten琀椀on Research Report September 2023 21