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      Net Revenue Reten琀椀on (NRR) Impacts the Value of Your Company Net Revenue Reten琀椀on (NRR) or Net Dollar Reten琀椀on (NDR) will be a key way that B2B SaaS companies demonstrate their value to investors in 2023. Pricing will play a cri琀椀cal role in how companies improve NRR and NDR. As you price to improve NDR in 2023, plan for how this will posi琀椀on you in 2024. Pricing for Net Dollar Reten琀椀on (NDR) Over the past 6 months, we have seen many companies shi昀琀 their focus from ARR (Annual Recurring Revenue) to growing NDR (Net Dollar Reten琀椀on - also known as Net Revenue Reten琀椀on). How do you use the value and pricing levers to grow NDR? SaaS Capital 2023 SaaS Reten琀椀on Benchmarks for Private B2B Companies Net reten琀椀on and gross reten琀椀on benchmarks across all SaaS companies from research in 1H of 2023 Ibbaka Valio So昀琀ware pla琀昀orm for managing value and pricing PeakSpan & Ibbaka Net Revenue Reten琀椀on Research Report September 2023 47

      Net Revenue Retention - Page 47 Net Revenue Retention Page 46 Page 48