Given this distribu琀椀on, it is Product-Led Growth, Sales-Led Growth, and Partner-Led Growth that we are most concerned with. In general, Product-Led Growth outperforms Sales-Led Growth. Partner-Led Growth has some strong performers but has an equal number of companies with nega琀椀ve NRR. Figure 11: Distribu琀椀on of Primary Growth Mo琀椀ons in Survey Figure 12: NRR Performance by Growth Mo琀椀on PeakSpan & Ibbaka Net Revenue Reten琀椀on Research Report September 2023 19