Part Five: Enable, Enhance & Align “The advance of technology is based on making it fit in so that you don’t really even notice it, so it’s part of everyday life.” - Bill Gates If you did us the honor of reading through the first four installments of our thought map series, we talked about four over-arching themes we believe are strategic, 12 discrete sub-segments and referenced over 200 vendors in total. While this is only the tip of the iceberg, we recognize that this is a lot of information to digest, and your head may be spinning trying to make sense of the space and the hundreds of innovative businesses driving change in the land of sales tech today. Rest assured; you are not alone in this sentiment. Technology Enable, Don’t Technology Overwhelm Ask any revenue leader today and I guarantee you – they aren’t asking for more technology. They are trying to make sense of what they have, replace things that aren’t adding measurable value, and build a cohesive tech stack that integrates into the existing workflow of their sellers and enables them, not overwhelms them. We could have easily touched on 50+ sub-segments and over 1,000 companies in this series. If we can leave you with one takeaway from it all, remember this: technology should be an enabler, not the end all be all. This is especially true in the world of sales tech. - 23 -