Salespeople are unique beasts, and we love them for it. They have their idiosyncratic ways of going about their business. They are driven by success, defined as closing business and making sure it sticks. They are compensated accordingly, and they are the lifeblood of any growing company. Enable your sellers, enhance their efforts and eradicate tedious tasks with software-enabled automation. Extend your sales tech stack into existing systems of record to build an integrated backbone that improves the workflow of your team and lets them spend time on the thing that matters most – selling. Technology applied in the most elegant manner should heighten what the awesome human beings in your organization do, and make them better, smarter, and more productive than they already are. Pick any stat you want to out there – the number of tools the average enterprise organization uses for sales technology, marketing technology, customer success; it is an eye-popping number. The key is not to add more dials and knobs to the ever-expanding tech Frankenstack, but rather to leverage software to build a neural network that serves as the cape that your superhero sellers dawn; helping them fly higher, faster, and stronger. Like the CIA, it should do its job by operating in the background, without anyone even knowing it is there. This is not to say that technology is the enemy by any means, or even that there is too much of it out there. Instead, we believe that the best way to deploy technology is as that pure form enabler allowing human beings to reach their full potential. - 24 -