PLAN PRICING ACTIONS It call comes down to the actions you will take and how you will measure the results + 1. Figure out what you need to learn to make effective choices 2. Develop a portfolio of actions that you could take 3. Have a pricing playbook so that you can take action quickly 4. Explore scenarios about what could happen in 2024 and how you would respond PeakSpan Master Class I Ibbaka © 2023 15