PLAN PRICING ACTIONS - WHAT TO LEARN Every company needs its own list of what it needs to learn - developing this list is the first step in planning pricing actions for 2024 (you can only learn by taking action) Here are some possible questions to get you started, but you need your own list None of these questions can be answered inside the walls of your own organization ● How do your customers get value? ● How do competitors respond to a price ● How does a price change impact demand? change? ● How does a price change impact revenue? ● Is our price fair given the value we provide ● How does a price change rebalance customers? ● demand for different packages? ● What packages or functionality do our customers value most? … value least? ● Do we really need to discount? If so, how much? PeakSpan Master Class I Ibbaka © 2023 16