8 PLAN PRICING ACTIONS What are 昀椀ve things you would like to learn in the coming year? 1. 2. 3. 4. 5. What are 昀椀ve pricing ac琀椀ons you are considering in the coming year? 1. 2. 3. 4. 5. Ibbaka’s Pricing Planning Guide & Checklist for 2024 November 2023