9 EXPLORE DIFFERENT SCENARIOS What are three cri琀椀cal uncertain琀椀es for the coming year? 1. Bad Outcome Good Outcome 2. Bad Outcome Good Outcome 3. Bad Outcome Good Outcome Combine Uncertainty 1 and 2, 1 and 3, 2 and 3. Which combina琀椀on makes you ask the most di昀케cult ques琀椀ons? This is best done as a group on a whiteboard. 1. 2. Ibbaka’s Pricing Planning Guide & Checklist for 2024 November 2023