CHECKLIST - SHORT FORM 6 ESTABLISH A BASELINE We have iden琀椀昀椀ed the inputs that determine our pricing Baseline (most recent value) Trend (moving average) Change in Trend (change in moving average We have iden琀椀昀椀ed the outputs that pricing impacts Baseline (most recent value) Trend (moving average) Change in Trend (change in moving average We have chosen 2-3 of these metrics as KPIs These KPIs are aligned with larger Strategic goals Ibbaka’s Pricing Planning Guide & Checklist for 2024 November 2023