THE PRICING PLANNING PROCESS 13 A simple four-step planning process to make sure that Pricing aligns with goals The goals will be achieved ESTABLISH ALIGN PLAN CONSIDER BASELINE GOALS ACTIONS SCENARIOS Metrics need to Plan ac琀椀ons for track goals each scenario Ac琀椀ons impact Metrics leading to Goal Achievement Ibbaka’s Pricing Planning Guide & Checklist for 2024 November 2023