PLAN PRICING ACTIONS - CHANGING PRICES Before you make a decision on changing prices perform the following market segmentation Before changing prices 1. Segment your customers by value you provide them and value you get from them 2. You need different strategies for each segment 3. Enhance value or increase price 4. Some customers, in the bottom left, should be allowed to churn out PeakSpan Master Class I Ibbaka © 2023 19