PLAN PRICING ACTIONS - CHANGING PRICES The key question when changing prices ● Price Increase: How much volume (unit sales) can I afford to lose and still have the same revenue … gross profit ● Price Decrease: How much volume (unit sales) do I need to win and still have the same revenue … gross profit ● For SaaS businesses you need to ask these questions in the context of NRR ○ Impact on renewals ○ Upsell and downsell ○ Growth and shrinkage in package PeakSpan Master Class I Ibbaka © 2023 20