ADDITIONAL RESOURCES ● Ibbaka blog ○ Pricing and Planning: Preparing for 2024 ○ Pricing and Planning: Establishing a Baseline ○ Pricing and Planning: Strategic Alignment ○ Pricing and Planning: Explore Pricing Actions ○ AI Pricing: AI as extension or platform ● Ibbaka on LinkedIn ● Ibbaka’s LinkedIn Newsletter: Grok Value and Pricing CONTACT US Download Ibbaka's Karen Chiang karen@ibbaka.com Pricing Planning Checklist Steven Forth steven@ibbaka.com PeakSpan Master Class I Ibbaka © 2023 29

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