WHY IBBAKA Integrate all 4 of the 4 C's of Experience across critical Team has track record in pricing business functions growing B2B companies ● Customer value ● Product Management ● Customer willingness to pay ● Marketing (not the same thing as ● Sales And having a 2X 10X customer value) ● Customer Success impact on Average ● Competition Contract Value ● Costs Integrates value models into pricing design ● World leader in value model Deep expertise in development CyberTech, MarTech and FinTech ● Directly connects price to customer ● Have worked with numerous value enabling better price design and companies in the security and price setting business communications sectors (names redacted for Advanced analytics platform security and privacy) ● Proprietary software in Julia for segmentation and trend analysis ● Aggregate all data for pricing and value in one place Focus is B2B SaaS PeakSpan Master Class I Ibbaka © 2023 30