TEST DIFFERENT SCENARIOS - SOME CRITICAL UNCERTAINTIES Each company should have its own list of critical uncertainties Here are some ideas to get you started ● Customers will find ways to implement AI in ways that make your solution irrelevant ● Competitors will find ways to implement AI in ways that make your solution irrelevant ● Costs increase (computing, storage, bandwidth, perhaps as a result of AI usage) ● A competitor cuts prices ● A competitor raises prices ● A new competitor emerges with a different business model (maybe a multi-sided market) ● Government introduces new regulations on data sharing across customers PeakSpan Master Class I Ibbaka © 2023 25