SOME BASIC PRINCIPLES Is it clear how we set prices? Can we explain this to ourselves? Can we explain this to our customers? Is our website clear on this? Can sales communicate it? Is our pricing unbiased? Do we treat all of our customers in a way that respects their backgrounds and needs and does not take advantage of their situation or weakness. Are we creating differentiated value? Do we use this to set prices? Do we adjust prices based on the value we are creating? Are we sharing that value with our customers? PeakSpan Master Class I Ibbaka © 2023 26