roof to gun for an outlier outcome, knowing all well there is a decent chance the business burns out in the process. We note this not to boast or to claim that we are the best investors on the planet or have worked with the best companies ever built – although to be clear we have worked with tons of amazing teams! Instead, we call this out to elucidate in a statistic that awesome things can happen when you align with a partner who knows your business and category cold, set your sights on a pragmatic set of goals, capitalize the business appropriately, and build value iteratively and incrementally over time. We call ourselves PeakSpan because we believe successful growth company development involves scaling successive “peaks” of value creation, not attempting to sprint up the summit on day one and at the risk of perishing in the process. Closing Thoughts It is impossible to cover any category in a comprehensive way in a piece like this, and that is absolutely the case with sales tech – as we said in the beginning, this is not meant to be an exhaustive review of the ecosystem, but rather a look into the areas we are focusing on and believe are strategic and resilient. We are always learning and believe that it is our job to continue to do so as we strive to be domain experts in this space and others we cover, enabling us to be true thought partners to the teams we work with. Gandhi once said “Live as if you were to die tomorrow. Learn as if you were to live forever.” We love this quote and would love to hear from you with any - 27 -