Closing Thoughts The “thought map” is not meant to provide a comprehensive view of the ecosystem nor these sub- segments in question, but we believe elucidates some exciting businesses driving a new wave of buying and selling motions in market today. We have tremendous respect and admiration for the incumbent providers who have paved the way in sales tech land and continue to drive innovation broadly in the space, but have focused our views here on the vendors and themes we view as having the potential to be the next cadre of category influencers and market-moving dynamics that will define the next decade of growth and maturation. - 6 -