Employees get exposure to the amorphous knowledge blob in the early days by sitting beside the founder(s) and naturally absorbing valuable information via observation and osmosis. Employee number 100 won’t have that same luxury, as information flow becomes inherently diluted as the team grows. Know this. Plan for it. Focus on it. Establish a system to capture institutional know-how programmatically and deliver it in a structured manner to provide every new hire with the best chance of being successful. This is easy to say, but very hard to do. The good news is that software can help! The third installment of our thought map series examines this overarching theme that we’re calling strategic knowledge flow. This is certainly a large, amorphous, multi-faceted area of the software universe that extends into and overlaps with many other categories, but we’ve identified and examined three sub-segments for the purposes of this missive. At the highest level, the vendors playing in these spaces are aimed at supporting the flow of valuable information across an organization as it scales, as effectively and seamlessly as possible. Each sub-segment discussed herein is attacking this dynamic challenge from a different vantage point, respectively focused on a distinct and well- defined use case. Video-Centric Productivity COVID-19 catapulted video-based interactions into the foreground as the new de facto standard in business communications. Remember when scheduling a phone call was typical?!?! I certainly do! Whether you prefer hopping on a Zoom “call” or chatting on your cell, video is here to stay. We’re still in the early days of this new video-centric era, but the tectonic shift it has influenced already is pervasive. For starters, these new channels kick off new forms of data – both structured and unstructured – all of which can be valuable for different reasons. This requires new methods to capture it all and new strategies to make sense of it in a cogent way. Software continues to eat more and more of the world. But it does so over time and in waves, not immediately and comprehensively on day one. We’ve seen a recurring dynamic - 12 -