20 PLAN PRICING ACTIONS - BASIC STEPS 1. Develop a por琀昀olio of ac琀椀ons that you could take a. Control discoun琀椀ng b. Increase or decrease prices c. Add a pricing metric d. Rebalance packages e. Redesign packages f. Redesign packaging 2. Have a pricing playbook so that you can take ac琀椀on quickly 3. Explore scenarios about what could happen and how you would respond Ibbaka’s Pricing Planning Guide & Checklist for 2024 November 2023