INTRODUCTION 2 “If You Fail to Plan, You Are Planning to Fail” — Benjamin Franklin Ibbaka provides a so昀琀ware pla琀昀orm and consul琀椀ng services that help B2B SaaS companies op琀椀mize packaging and pricing. This checklist and guide will help product, revenue and customer success teams work together to plan 2024 pricing. Leadership will know what ques琀椀ons to ask about pricing. Ibbaka’s Pricing Planning Guide & Checklist for 2024 November 2023