23 The key ques琀椀on to ask when changing prices Price Increase: How much volume (unit sales) can I a昀昀ord to lose and s琀椀ll have the same revenue … gross pro昀椀t Price Decrease: How much volume (unit sales) do I need to win and s琀椀ll have the same revenue … gross pro昀椀t For SaaS businesses you need to ask these ques琀椀ons in the context of NRR • Impact on renewals • Upsell and downsell • Growth and shrinkage in package Ibbaka’s Pricing Planning Guide & Checklist for 2024 November 2023