PRICING ACTIONS TO CONSIDER 25 REBALANCE PACKAGES Price x Volume = Revenue When you designed your GBB pricing you designed in expecta琀椀ons for the role and perfor- mance of each Package • How is each package performing? • Is it s琀椀ll playing its intended role? • What needs to be rebalanced (price, fences, scaling)? It is usually easier to adjust fences, then scaling and 昀椀nally price Fences are limita琀椀ons set for each package that lead buyers to upgrade. Scaling is how you increase the price for incremental values (such as the number of users) Ibbaka’s Pricing Planning Guide & Checklist for 2024 November 2023