ESTABLISH A BASELINE - PRICE PIPELINE AND ENGAGEMENT ● Another way to organize your pricing metrics is to use Kyle Poyar’s SaaS Metrics 2.0 1 2 3 4 5 Activate Discover Start Convert Scale ● Ask ○ What role value communication and pricing play across customer engagement ○ What metrics you should be tracking to measure the impact or pricing See SaaS Metrics 2.0: The Case For Next Era Metrics Playbook PeakSpan Master Class I Ibbaka © 2023 12